Daily Record (Glasgow, Scotland)
Byline: SAMANTHA BOOTH
SALES of Mecca-Cola, launched as a Moslem alternative to Coke, are booming.
French radio journalist Tawfik Mathlouthi developed the drink after asking his son to stop drinking Coca-Cola.
The firm donates 20 per cent of profits to European and Middle Eastern charities.
It is aimed at people who like the taste of the all-American drink but do not want to contribute to the US economy.
The company are still looking for a Scottish distributor, so yesterday, we tried it out with Scots in the central belt.
And although Coca-Cola was the preferred flavour, more than half of our tasters were willing to swap it for Mecca.
University lecturer Musaed Altumami, 32, was impressed by Mecca-Cola.
He said: “It has a very nice flavour and because it tastes the same as other products, I like to think I would buy it.”
Michael Kelly, 21, was full of praise for both the flavour and concept.
He said: “I think it tastes great – a bit like Pepsi. If I could make a protest against going to war by buying it, I definitely would.”
And Eve Short, 39, who works for the Big Issue, agreed. She said: “Even though I like the Coca- Cola better, I think it is an absolutely great idea.
“I am up for anything that is against the war and stops America making more money.”
Student and part-time market researcher Bill Henderson, 33, was delighted to hear of a company with principles.
He said: “I do confess to liking Coca-Cola in terms of flavour but I like the idea of boycotting American companies and making a stand against the war.”
Demolition worker Chris Keith, 23, said: “I like the taste of Coke better but I might buy Mecca if it meant boycotting American products.”
Security guard Charles Blades, 43, said: “I definitely prefer Coke and I don’t think Mecca- Cola is a good idea at all – why do people want to boycott the Americans? I wouldn’t take Mecca- Cola if it was free.”