Agence France Presse English
A new soft drink called “Salam Cola”, named after the Arabic word for peace, will compete directly with Mecca Cola
A new cola drink was launched in France — but much of the target market will not be able to drink it during the daytime for the next month.
The drink, named Salam Cola after the Arabic word for peace, was put on the market in time for the holy Muslim month of Ramadan, during which observant Muslims do not eat, drink or smoke during the day.
It is produced in bottles in the north of France and in cans in the Netherlands and has been on sale in Belgium for the last six weeks.
“We are already falling behind demand,” said Rabah Kechich, production manager. About 230,000 bottles and half a million cans had already been put on the market, he said.
The new drink “is part of the emergence of new alternative products with an ethnic character which encourage useful and committed consumption”, the manufacturers said in a statement.
It will face competition from another Islamic fizzy drink — Mecca Cola — which has been sold in France since the end of last year.